标题 | Honda Grrr Game |
广告公司 | unit9 |
广告战役 | Grrr - Honda |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
Posted | 6月 2005 |
产品 | Diesel |
行业领域 | 汽车配件与服务 |
剧情简介 | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
媒体类别 | 互动 |
市场 | 英国 |
更多信息 | www.unit9.com/grrrgame/ |
创意总监 | Tony Davidson |
创意总监 | Kim Papworth |
美术指导 | Sean Thompson |
文案 | Sean Thompson |
设计师 | Katharina Leuzinger |
技术总监 | David Yates Buckley |
制片 | Charlie Tinson |
制片 | Piero Frescobaldi |