Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, 巴西
标题#HerSheGallery
广告公司
广告战役 #HerSheGallery
广告主 The Hershey Company
品牌 Hershey's
首次发布日期
行业领域 巧克力,巧克力棒,糖果,口香糖
剧情简介 For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.
媒体类别 案例研究
长度
首席创意官
执行创意总监
创意总监
创意总监
创意总监
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
客户经理
客户经理
客户经理
Strategist
Strategist
Strategist
Strategist
Strategist
Strategist
制作公司制片
制作公司制片
制作公司制片
制作公司制片
制作公司制片
摄影师
3D Producer
剪辑师
音效制作
客户经理
客户经理
Coordinator
Coordinator
Sound Designer
广告经理
广告经理
广告经理
广告经理
广告经理

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