Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, 巴西
标题The Passage - The Vampire Poster
广告公司
广告战役 The Passage
广告主 FOX Channel
品牌 FOX Channel
首次发布日期
行业领域 电视、广播节目与电视台、电台
哲学 FOX Channel launched the series The Passage. It tells the story of a virus that turns people into vampires and could bring about the end of the human race. To promote the first season of the series, the channel partnered with BETC/Havas in an action that created special posters that are vulnerable to sunlight. The pieces were put up at night on the streets of São Paulo. At daybreak, when the first rays of sunlight hit the poster, the paper would begin to burn until it turned to ashes. Just like vampires. Check out the video: https://youtu.be/8eKkPN6imE8 The effect was made possible thanks to the creation of a flammable paint made from a mixture of special paint, potassium permanganate ( KMnO4), and sulfuric acid ( H2SO4), which was applied to the back of the posters. As soon it came into contact with sunlight, the paper would begin to combust, catching fire immediately.
媒体类别 电视
长度
CCO
ECD
创意总监
创意总监
创意总监
Creation
Creation
Tipography
Brand & Business
Brand & Business
Channels & Engagement
Channels & Engagement
Communication Head
Integrated Production Directors
Integrated Production Directors
Film Production
Film Production
Film Production Company
Direction
Photography Direction
Executive Production
Executive Production
Production Company Account
Motion/Visual Effects
Audio Production
Graphic Producion
Graphic Producion
Scenographic/Effects Producion
Advertiser
Advertiser
Advertiser

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