Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, 巴西
标题The Youngest Candidate #EqualPay
广告战役 Girls Fight For Equal Pay
广告主 Plano de Menina (Girl's Plan)
品牌 Plano de Menina (Girl's Plan)
Posted5月 2019
行业领域 种族、族裔、民族及残障意识
剧情简介 Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student.
媒体类别 案例研究
Advertising Agency
film production

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