Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, 巴西
标题The 9'58 Biography
广告公司
广告战役 The 9'58 Biography
广告主 Puma
品牌 PUMA
首次发布日期
行业领域 服装、时装和鞋类
哲学 In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9’58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009.

In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. But what really makes this work stand out is the animation readers see when they quickly flip the pages, causing "The 9’58 Biography" to reproduce Bolt's 9.58-second run, in 224 frames. A fun way to show that, behind each step in the world's fastest run, there is a long story of effort, dedication, training and sweat.

The “9’58 Biography” was created especially as a gift to Usain Bolt. The sprinter was surprised with a copy of the book during an event promoted by PUMA in São Paulo, in which the brand also launched its new PUMA Hybrid NX shoe. Bolt was moved by the gift as he flipped through the book and expressed his appreciation. Seventy other athletes and influencers present at the event also received copies of the book and proceeded to share them on their social networks.
媒体类别 Branded Book
长度
CCO
ECD
创意总监
创意总监
Creative
Creative
Brands & Business
Brands & Business
Brands & Business
Channels & Engagement
Strategy
RTV Production
RTV Production
Graphical Production
Graphical Production
Final Art Work
Publishing
Production Company
Director
执行制片
Production Coordinator
Photography
Photography
Post Production
Designer
Assembly
音频后期制作
Music Score
执行制片
Sound Editor
Client Services
Event Conception
Client Approval

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