|广告主||Instituto Maria da Penha|
|品牌||Instituto Maria da Penha|
|广告口号||An idea that transformed Instagram usernames into messages to fight prejudice.|
|剧情简介|| One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA).|
To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil).
Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence.
|Projects Creative Director||Evandro Soares|
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