Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, 巴西
标题Hidden Messages
广告公司
广告战役 Hidden Messages
广告主 Instituto Maria da Penha
品牌 Instituto Maria da Penha
首次发布日期
行业领域 种族、族裔、民族及残障意识
广告口号 An idea that transformed Instagram usernames into messages to fight prejudice.
剧情简介 One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA).
To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil).
Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. 
媒体类别 社交媒体
长度
首席创意官
执行创意总监
执行创意总监
执行创意总监
创意总监
创意总监
联合创意总监
联合创意总监
文案
美术指导
美术指导
美术指导
Projects Creative Director

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