Nutrella - "Friendly Mirror"

Africa

Africa São Paulo, 巴西

17677

品牌: Nutrella
国家: 巴西

广告主: Grupo Bimbo

标题	Friendly Mirror
广告公司	Africa
广告战役	Friendly Mirror
广告主	Grupo Bimbo
品牌	Nutrella
首次发布日期	2014 / 8
行业领域	饼干，面包，燕麦饼
广告口号	awakens a smile in you
剧情简介	To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
哲学	To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
媒体类别	Ambient
长度	84 seconds
更多信息	.
执行创意总监	Sergio Gordilho
创意总监	Andrea Siqueira
创意总监	Jeferson Rocha
Copywriting	Thomas Davini
美术指导	André Batista
美术指导	Jeferson Rocha
广告公司制片	Valdir Santos
广告公司制片	Rodrigo Ferrari
Client Services Director	Cintia Hachiya
Client Services Director	Isabela Melo
Client Services Director	Julia Alves de Lima
媒介总监	Eduardo Ferreira
媒介总监	Natassia Grieco
媒介总监	Carlos Guerra
客户企划	Marcio Beauclair
客户企划	Mahira Oliveira
制作公司	Santa Transmedia
制片	Rafael Klein
制片	Renata Munaretto
Direction	Pedro Mahfuz
执行制片	Amadeu Caringi
摄影指导	Baiano
剪辑公司	Santa Transmedia
后期制作	Santa Transmedia
音效设计公司	Fita Sound Design