| 标题 | First Choice |
| 广告公司 | SiD@RKCR/Y&R |
| 广告战役 | First Choice |
| 广告主 | First Choice Group |
| 品牌 | All inclusive |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 目的地（国家与地点） |
| 剧情简介 | The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Final Cut |
| 后期制作 | MPC LDN |
| 执行创意总监 | Mark Roalfe |
| 创意总监 | Nicola Wood |
| 创意总监 | Andy Forrest |
| Business Director | Ben Caulfield |
| 广告公司制片 | Danielle Sandler |
| 摄影师 | Heather Favell |
| 制片 | Jonathan Herman |
| 制作公司 | Blink London |
| 制片 | Andrew Studholme |
| 剪辑师 | Joe Guest |
| 音乐、广播及音效设计 | Tom |
| 摄影指导 | Simon Chaudoir |
| 媒介公司 | MediaCom |
| Social Media Expert | 360i |
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