Yang Yeo

Known for his infectious laughter and healthy appetite, Yang is also famed for shaping the creativity in China. The advertising campaigns Yang led topped the Global Gunn Report numerously and won China it’s first-ever Cannes Grand Prix. Agencies under his leadership have won ‘Agency of the Year’, his clients won ‘Brand and Marketer of the Year’, and he was named ‘Creative of the Year’. Beside his achievements in advertising creativity, Yang is also passionate about structural and spatial design, where his projects have picked up multiple global architectural and design awards. His creative reputation, solid leadership and consistent track record earned him the ‘Designer of the Year’ accolade, presented to him by Dr. Tony Tan, the President of the Republic of Singapore. Yang grew up in Singapore, worked in London, Hong Kong, and moved to Shanghai in 2006, and was JWT’s North Asia ECD and China Chairman, before joining W+K Shanghai in 2014.