Yang Yeo

Yang Yeo

APAC co-Chief Creative Officer at Hakuhodo Inc.
Singapore, 新加坡

概要

Known for his infectious laughter and healthy appetite, Yang is also famed for shaping the creativity in China. The advertising campaigns Yang led topped the Global Gunn Report numerously and won China it’s first-ever Cannes Grand Prix. Agencies under his leadership have won ‘Agency of the Year’, his clients won ‘Brand and Marketer of the Year’, and he was named ‘Creative of the Year’. Beside his achievements in advertising creativity, Yang is also passionate about structural and spatial design, where his projects have picked up multiple global architectural and design awards. His creative reputation, solid leadership and consistent track record earned him the ‘Designer of the Year’ accolade, presented to him by Dr. Tony Tan, the President of the Republic of Singapore. Yang grew up in Singapore, worked in London, Hong Kong, and moved to Shanghai in 2006, and was JWT’s North Asia ECD and China Chairman, before joining W+K Shanghai in 2014.

Positions

APAC co-Chief Creative Officer
Singapore, 新加坡
April 2017 - Present (3年 5个月)
Executive Creative Director
Shanghai, 中国
August 2014 - December 2016 (2年 4个月)
Senior Art Director
BBH
London, 英国
1996 - 2001 (5年)
Art Director
Singapore, 新加坡
1994 - 1996 (2年)
Creative Director
Fallon
Singapore, 新加坡
2990 Construction

Construction

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Volkswagen
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Fallon
3111 Traffic Cop

Traffic Cop

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Volkswagen
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Fallon
2568 Smashed

Smashed

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AWARE
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Fallon
2903 Burned

Burned

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AWARE
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Fallon
2884 Punched

Punched

品牌:
AWARE
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Fallon
2741 Hollywood

Hollywood

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United Airlines
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Fallon
2891 Buffet

Buffet

品牌:
United Airlines
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Fallon
2525 Tip-free

Tip-free

品牌:
United Airlines
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Fallon
8522 Traffic Jam

Traffic Jam

品牌:
Volkswagen
广告公司:
Fallon
3481 Connected

Connected

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United Airlines
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Fallon
4703 Hypnotist

Hypnotist

品牌:
Volkswagen
广告公司:
Fallon
1786 Voted

Voted

品牌:
United Airlines
广告公司:
Fallon
1748 New York

New York

品牌:
United Airlines
广告公司:
Fallon
1790 Las Vegas

Las Vegas

品牌:
United Airlines
广告公司:
Fallon
2139 Touareg

Touareg

品牌:
Volkswagen
广告公司:
Fallon
1928 Golf

Golf

品牌:
Volkswagen
广告公司:
Fallon

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