标题 | Gift of Family 2 |
广告公司 | Deutsch NY |
广告战役 | The Last Family Portrait |
广告主 | WATERisLIFE |
品牌 | Water Is Life |
首次发布日期 | 2015 / 4 |
行业领域 | 公共安全、保健及卫生 |
广告口号 | their first family portrait is probably their last |
剧情简介 | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
哲学 | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
媒体类别 | 户外广告 |
首席创意官 | Kerry Keenan |
执行创意总监 | Menno Kluin |
创意总监 | Julia Neumann |
创意总监 | Frank Cartagena |
创意总监 | Sam Shepherd |
美术指导 | Brittany Rivera |
文案 | Kevin Meagher |
摄影师 | Neil DaCosta |
Design Director | Juan Carlos Pagan |
设计师 | Brian Gartside |
Retoucher | James Cullinane |
Director of Integrated Media | Karen Benson |
Integrated Production | Joe Calabrese |
Director of Digital Production | Suzanne Molinaro |
Asst. Digital Producer | Libby Carespodi |
Print Producer | Donald Odell |
制片 | Joe Pernice |
Post Producer | Francess Tom-‐Sahr |
剪辑师 | Eric Grush |
剪辑师 | Marcus Land |
剪辑师 | Pete Slife |
数字设计 | Alex Miller |
软件开发人员 | Shane Akins |