Kerry Keenan
CCO / Activist at Never The Less
New York, 美国
标题Family Portrait 8
广告公司
广告战役 The Last Family Portrait
广告主 WATERisLIFE
品牌 Water Is Life
首次发布日期 2015 / 4
行业领域 公共安全、保健及卫生
广告口号 the first family portrait is probably their last
剧情简介 Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. 
哲学 Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." 
媒体类别 平面
首席创意官
执行创意总监
创意总监
创意总监
创意总监
美术指导
文案
摄影师
Design Director
设计师
Retoucher
Director of Integrated Media
Integrated Production
Director of Digital Production
Asst. Digital Producer
Print Producer
制片
Post Producer
剪辑师
剪辑师
剪辑师
数字设计
软件开发人员

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started