Paul Shearer
Chief Creative Officer at Impact BBDO
Dubai, 阿拉伯联合酋长国
标题Dream Number
广告公司
广告战役 Dream Number
广告主 Loto Libanais
品牌 Loto Libanais
首次发布日期 2020 / 2
行业领域 博彩与赌博
哲学 We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
媒体类别 互动
长度
首席创意官
执行创意总监
美术指导
创意总监
联合创意总监
文案
Senior Art Director
设计师
Web Developer
Developer

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