An-Nahar - "The New National Anthem Edition"

Impact BBDO

Impact BBDO Dubai, 阿拉伯联合酋长国

奖项

3338

品牌: An-Nahar
国家: 阿拉伯联合酋长国

广告主: An-Nahar

标题	The New National Anthem Edition
广告公司	Impact BBDO
广告战役	The New National Anthem Edition
广告主	An-Nahar
品牌	An-Nahar
Posted	7月 2020
行业领域	报纸、杂志、书籍
剧情简介	To motivate and inspire more women to join the ongoing revolution in Lebanon, An Nahar Newspaper took a stand for equal representation. The publication made the bold move to revise the country's national anthem which had previously omitted half the nation in its much-loved verses: women. Lebanon woke up to a new national anthem printed on the front page of the newspaper, in an edition dedicated completely to Lebanese women.
哲学	When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
媒体类别	公关
长度	131 seconds
Creative Chairman	Dani Richa
首席创意官	Paul Shearer
剪辑师	Suresh Nair
制片	Omar Frangieh
文案	Rohan Kodialbail
Managing Director	Emile Tabanji
执行创意总监	Ali Rez
创意总监	Yasmina Boustani
创意总监	Georges El Ten
Strategist	Noor Hassanein
Strategic Director	Noor Hassanein
后期制作	Mannu Singh
Post-production Producer	Mannu Singh
设计师	Ahmed Nawara
美术指导	Bijoy Purayil
执行创意总监	Joe Abou-Khaled
创意总监	Joe Abou-Khaled
音乐	Jean-Marie Riachi
Sound Designer	Jean-Marie Riachi
剪辑师	Rani Tannous
Videographer	Charly Hatem
美术指导	Anthony Asmar
制作公司	Boomtown Productions