| 标题 | The Outsider |
| 广告公司 | 4Creative |
| 广告战役 | The Outsider |
| 广告主 | N/A |
| 品牌 | Grand National |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 运动队、体育活动 |
| 剧情简介 | Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National. |
| 哲学 | While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest. John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there." This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Chris Bovill |
| 创意总监 | John Allison |
| 创意团队 | Jack Croft |
| 创意团队 | Stacey Bird |
| 广告公司制片 | Shananne Lane |
| Group Business Director | Olivia Browne |
| 制作公司 | Nexus Studios |
| 导演 | Smith & Foulkes |
| 执行创意总监 | Chris O'Reilly |
| 制片 | Tracey Cooper |
| 制作经理 | Fernanda Garcia Lopez |
| CG Lead | Florian Caspar |
| Animation | Nexus Studios |
| Sound Design and Mix | Anthony Moore |
| Sound Design and Mix | Philip Bolland |
| Music Production Company | SIREN |
| Producer | Sean Atherton |
| Composer | Alex Baranowski |