| 标题 | King Kong |
| 广告公司 | adam&eveDDB |
| 广告战役 | Volkswagen British Campaigns |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 4月 2005 |
| 产品 | Polo |
| 行业领域 | 轿车 |
| 哲学 | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| 问题 | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| 结果 | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 创意总监 | Jeremy Craigen |
| 创意总监 | Ewan Paterson |
| 美术指导 | Nick Allsop |
| 文案 | Simon Veksner |
| 客户经理 | Richard Stainer |
| 插图画家 | Paul Slater |
| Typographer | Peter Mould |
| 客户经理 | Michael Flatt |
| Marketing Manager | Catherine Woolfe |
| Brand Manager | Catherine Woolfe |