标题 | Bull Terrier |
广告公司 | adam&eveDDB |
广告战役 | The New Breed |
广告主 | Harvey Nichols |
品牌 | Harvey Nichols |
Posted | 2月 2014 |
行业领域 | 百货公司、超市 |
剧情简介 | Their "New Fashion Designers" line |
哲学 | Bull Terrier: This campaign plays on the fashion cliché of dogs in handbags. Replacing Chihuahuas and Shih Tzus, traditionally favoured by the likes of Paris Hilton, with Bulldogs and Pit Bulls to reflect a ‘new breed’ of more accessible fashion. |
媒体类别 | 户外广告 |
文案 | Matt Gay |
文案 | John Long |
文案 | Sigrid Egedal |
文案 | Oli Rimoldi |
美术指导 | Matt Gay |
美术指导 | John Long |
美术指导 | Sigrid Egedal |
美术指导 | Oli Rimoldi |
摄影师 | Miles Aldridge |
广告公司制片 | Kirsty Harris |
执行创意总监 | Ben Priest |
执行创意总监 | Ben Tollett |
执行创意总监 | Emer Stamp |
Joint Head of Design | Peter Mould |
Head of Print | Daniel Moorey |