Mark Wenneker
Chief Creative Officer, MullenLowe U.S. at MullenLowe Group
London, 英国
标题Texting vs Drinking
BriefWhen a series of passengers notice that a taxi driver is drinking alcohol, they go crazy – berating him and asking him to pull over. Yet when he starts texting on his mobile phone, they don’t say anything. Distracted driving is as lethal as drunk driving. Texting and driving don’t mix.
广告公司
广告战役 Texting vs Drinking
广告主 Safe Roads Alliance
品牌 Safe Roads Alliance
Posted11月 2016
行业领域 道路安全
剧情简介 Safe Roads Alliance was formed in 2006 as a not-for-profit organization dedicated to promoting safer driving.Safe Roads provides educational services to all drivers on different aspects of driving safety, including: issues confronting teen drivers, older drivers, seat belt usage, and Distracted Driving.One of our primary programs is to provide drivers of all ages with access to driver training that far surpasses classes taken to obtain a license. Closed-course, hands-on, advanced driver strategies and techniques are learned in a safe, controlled environment with one goal: to make all drivers better drivers. Statistically teen drivers are the most important group for this training, but it is our feeling that every driver can improve their skills and would benefit from this program.Safe Roads Alliance has partnered with In Control Family Foundation and Safety Insurance to help reach these goals.
媒体类别 电视
制作公司
创意总监
创意总监
创意总监
创意总监
创意总监
创意总监
创意总监
文案
美术指导
美术指导
导演
导演
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制作公司制片
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广告公司制片

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