| 标题 | Adhop |
| 广告公司 | WCRS |
| 广告战役 | MINI Adventures - BMW |
| 广告主 | BMW |
| 品牌 | MINI Cooper |
| Posted | 3月 2003 |
| 行业领域 | 轿车 |
| 广告口号 | New MINI Adventures breaking in a cinema near you. |
| 剧情简介 | In this execution a MINI attempts to jump over another advertisement. We open in a big stadium. At one end sits a lovely new MINI, at the other a ramp. The MINI roars towards the ramp, hits it at speed and jumps off screen to the right. We then see the next ad for another product. Then we see the MINI enter the screen from the left on a downward trajectory. Success! The MINI has completed its jump. |
| 哲学 | When the new MINI hit our streets in June 2001, we saw the launch of what was to become one of the most famous and talked about campaigns of recent years MINI adventures. Not only has the campaign picked up several awards but it has also set a standard within (the traditionally dull) small car market. Competitors have clearly tried to raise their game since. MINI momentum continues in 2003 with the launch of three new cinema ads. The new work continues the adventures creative theme, but also sees MINI being adventurous with the cinema medium. There are a number of variations of this ad with different scenarios, which will break later on this year. Emma Lowndes, MINI Marketing Manager said These ads capture MINIs attitude to a tee, its a seriously great car but you could never accuse MINI of taking itself too seriously . |
| 问题 | Continue and develop the successful MINI adventures campaign into 2003. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 美术指导 | Yu Kung |
| 文案 | Andy Brittain |
| 广告经理 | Emma Lowndes |
| 集团创意总监 | Jonathan Hill |
| 制作公司 | Tracktor Inc. |