| 标题 | Couch Converter |
| 广告公司 | Ogilvy Paris |
| 广告战役 | Couch Converter |
| 广告主 | Nestlé Waters |
| 品牌 | Vittel |
| Posted | 6月 2014 |
| 行业领域 | 矿泉水、汽水及瓶装水 |
| 哲学 | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Chris Garbutt |
| 创意总监 | Thierry Chiumino |
| 创意总监 | Fred Levron |
| 美术指导 | Chris Rowson |
| 美术指导 | Bruno Bicalho Carvalhaes |
| 文案 | Antoine Gauquelin |
| 制片 | Antoine Bagot |
| 客户总监 | Antoine Petit |
| 客户主管 | Jane Crobeddu |
| 战略企划 | Ivan Pejcic |
| 制作公司 | Fighting Fish |
| 音效设计公司 | Comptoir Du Son Et Des Images |
| 广告经理 | Muriel Koch |
| 广告经理 | Maud Ampollini |
| 广告经理 | Guillaume Gachet |
| 广告经理 | Marie Cécile Pelle Lancien |
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