Chris Garbutt
Chief Creative Officer, Global Co-President at Virtue
New York, 美国
标题Princeland (Making-Of) [English]
广告公司
广告战役 Princeland
广告主 Mondelez International
品牌 Prince
首次发布日期 2013 / 10
行业领域 饼干,面包,燕麦饼
剧情简介 SUMMARY :
 
Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
媒体类别 Branded Content
长度
市场 法国
更多信息 http://www.luprinceland.com
首席创意官
创意总监
广告公司制片
广告公司制片
导演
导演
制作公司
文案
文案
文案
美术指导
美术指导
美术指导
广告经理
广告经理
广告经理
客户经理
客户经理
客户经理
客户经理
战略企划
战略企划

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started