Allstate - "Safe in My Hands"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, 美国

12940

品牌: Allstate
国家: 美国

广告主: Allstate

标题	Safe in My Hands
广告公司	Leo Burnett Chicago
广告战役	Safe in My Hands
广告主	Allstate
品牌	Allstate
首次发布日期	2014 / 6
行业领域	保险
广告口号	Everyone deserves to be in good hands.
剧情简介	Allstate Insurance Company recently launched "Out Holding Hands" program created by Leo Burnett Chicago during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled "Safe In My Hands," which illustrates the company's belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs. Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram.
哲学	Allstate Insurance Company recently launched its “Out Holding Hands” program during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled “Safe In My Hands,” which illustrates the company’s belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs.
问题	“As an equal opportunity insurer, Allstate believes that everyone deserves to be in Good HandsSM. Our employees and agents are committed to ensuring that all people are treated with dignity and respect in an inclusive environment,” said Georgina Flores, director of marketing for Allstate. “That belief is at the very heart of the ‘Out Holding Hands’ program.” “It’s a privilege to be working with Allstate on an issue close to my heart. We’re collaborating to celebrate every kind of love, and encouraging people around the country to express it and share,” Lieb said. “I wrote the song, ‘Safe in My Hands,’ to encapsulate the empowering feeling of being out and proud without reservation. I’m anxious to see the response to the film’s powerful message.”
结果	Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram. The “Out Holding Hands” campaign, created in partnership with long-time ad agency partner, Leo Burnett, will also be supported by national and local market digital, print and out-of-home advertising, as well as through Allstate’s participation in the LA, San Francisco, Chicago and New Jersey Pride Fest events in June 2014.
媒体类别	Web Film
长度	97 seconds
Soundtrack	Safe in My Hands by Eli Lieb
更多信息	http://lgbt.allstateonline.com/
首席创意官	Susan Credle
执行创意总监	Charley Wickman
创意总监	Sarah Block
创意总监	Ed Odyniec
创意总监	Christopher Warmanen
联合创意总监	Omari Miller
文案	Zach Bonnan
执行制片	Veronica Puc
制片	Leah Karabenick
客户总监	Daphne Jones
客户主管	Jourdan Norman
Senior Music Producer	Chris Clark
Recording Artist	Eli Lieb
Artist Management	Pablo Mathiason
Animation Studio	Blacklist
导演	Holbrooks
导演	Tom Brown
导演	Daniel Gray
执行制片	Adina Sales
制片	Alexander Unick
设计师	Leland Goodman
设计师	Angelica Alzona
动画	Marika Cowan
动画	Chris Carboni
动画	Leland Goodman
Compositing	Andrew Zimbelman
Compositing	Aaron Kemnitzer
Live Action Production Company	NATIVE Pictures
导演	Will Mayer
制片	Elisa Morse
Sound Company	CRC
Sound Engineer	Donovan Weyland