Germán Luis Buceta is an expert in international media&advertsing. Strong networker with more than twenty years experience working with global media companies and agency networks in management and board positions. Since 2012 advisor to companies in the Adtech ecosystem.Supporting companies with an online based programmatic business model in both Spain and Germany in their market entry to these two countries.
Main areas of expertise include: Media-Buiyng (incl. Programmatic Buying), Procurement, Advertising, Media Monitoring & Business Intelligence, Online Marketing&Analytics, Digital (Display, Mobile, Video, etc) Publisher Relationship Management, International Media Sales, Corporate Communications, Public Affairs.
C-Level-Interimmanagement. Consulting and Coaching of Board Members (CEO’s and CMO’s), Change-Management in M&A-Projects. International Sales & Business Development. Market entry strategies for the Spanish and German Market incl. M&A process