Joe Vanhoutteghem
Director at CZAR & Bacon
Bruxelles, 比利时
标题Réveillez votre living
广告公司
广告战役 Réveillez votre living
广告主 IKEA
品牌 IKEA
首次发布日期
行业领域 家用电器、家具及园艺工具
哲学 With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
问题 The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else.
IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
媒体类别 电视
长度
Soundtrack It’s A Beautiful Day – Queen
制作公司
创意总监
创意团队
创意团队
客户经理
客户经理
客户经理
Strategist
Strategist
PR Coordinator
Agency TV Producer
导演
摄影指导
制片

Trending

Create a free Talent profile and become a member of AdForum

Get Started