| 标题 | Culemborg Pinotage, Western Cape Red Wine |
| 广告公司 | FCB London |
| 广告战役 | Waitrose Campaign |
| 广告主 | Waitrose Ltd |
| 品牌 | Waitrose |
| Posted | 11月 2002 |
| 行业领域 | 零售、分销及餐馆 |
| 哲学 | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| Soundtrack | Red Red Wine |
| 创意总监 | Chris O'Shea |
| 创意总监 | Ken Hoggins |
| 导演 | Stuart Douglas |
| 广告经理 | Amanda Bindon |
| 音乐 | UB40 |
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