Stuart Douglas
Director at Pull the Trigger
Dublin, 爱尔兰
标题Indian Meals
广告公司
广告战役 Waitrose Campaign
广告主 Waitrose Ltd
品牌 Waitrose
Posted11月 2002
行业领域 零售、分销及餐馆
哲学 David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business



This case documents how Waitrose strengthened its position as the UK’s pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2.
媒体类别 电视
长度
市场 英国
创意总监
创意总监
导演
广告经理

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