Sam De Win
Executive Creative Director at iO
Brussels Area, Belgium, 比利时
标题1000 strokes
BriefTo bring the Badawi case to the public's attention again, Amnesty chose to do so in a surprising and refreshing way.The creative approach attracts attention and intrigues thanks to the impressive drum solo. And then suddenly the painful message hits home. Without lapsing into shocking images. Or how 1000 strokes can come in very hard.1000 Strokes is a stirring online music video with Mario Goossens, drummer for Triggerfinger, containing exactly 1000 strokes. 1000 strokes of the cane is blogger Raif Badawi’s sentence in Saudi Arabia. The impactful drum solo in this video leaves no doubt: caning is hard. Time for Raif's release. Time for action on www.amnesty-international.be
广告公司
广告战役 1000 strokes
广告主 Amnesty International
品牌 Amnesty International
首次发布日期 2020 / 6
行业领域 人权
广告口号 1000 strokes
剧情简介 In 2014 blogger Raif Badawi was sentenced to 10 years imprisonment in Saudi Arabia, 1000 floggings and a heavy fine. He was punished for making critical statements about the government and allegedly insulting Islam. On 9 January 2015 Raif underwent the first fifty floggings. Fortunately, international protest was able to prevent Saudi Arabia from carrying out the remaining 950 floggings. On 16 June 2020 Raif Badawi will be in prison for exactly 8 years. And Amnesty International doesn't want to let that go by just like that. Amnesty International demands his release. Prophets therefore sets this date with impact. In an inspiring online video, Mario Goossens, drummer of Triggerfinger, makes it rain - 1000, to be precise. This video leaves no doubt about it: caning comes hard. Time now for the release of Raif. Time for action on amnesty-international.be
媒体类别 Web Film
长度
Soundtrack Mario Goosssens
创意总监
美术指导
文案
Director

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