Audi - "Merry Driftmas"

Prophets

Prophets Antwerpen, 比利时

2018

品牌: Audi
国家: 比利时

广告主: Audi

标题	Merry Driftmas
广告公司	Prophets
广告战役	Merry Driftmas
广告主	Audi
品牌	Audi
首次发布日期	2019 / 12
行业领域	汽车
广告口号	Merry Driftmas
剧情简介	Prophets mounted an original Xmas campaign for the brand with the four rings to warm the hearts of Audi customers and enthusiasts during the holiday season. In this end-of-year period, those interested can have an Audi e-tron drift the name of a friend or family member in the snow via on online platform. The remarkable video can then be sent via email or shared on social media.
哲学	Prophets mounted an original Xmas campaign for the brand with the four rings to warm the hearts of Audi customers and enthusiasts during the holiday season. In this end-of-year period, those interested can have an Audi e-tron drift the name of a friend or family member in the snow via on online platform. The remarkable video can then be sent via email or shared on social media.
结果	Within one week (between christmas and New Year 2020), a stunning 20.940 persons received a Driftmas wish from someone they knew. And they loved it. They viewed them more than 27.000 times (almost 1,3x per receiver, meaning almost 30% watched it more than once). And over 3500 viewers (17%) even liked it so much, they sent it to a friend.
媒体类别	其他动画
长度	57 seconds
更多信息	www.merrydriftmas.be
创意总监	Sam De Win
美术指导	Ivan Moons
文案	Wouter Huyghe
文案	Bram Van Moorhem
客户总监	Amaury Thomas
Strategist	Daan Richard
项目经理	Kris Van Hauwermeiren
设计师	Paul Joly
设计师	Janne Degryse
设计师	Pieter Dombret
Developer	Samuel Joos
Developer	Valentijn Steenhoudt