Parv Thind
音频后期制作 at Wave London
London, 英国
标题Lead a Muller Life
广告公司
广告战役 Lead a Muller Life
广告主 Müller
品牌 Müller
Posted2月 2005
产品 Yogurt
行业领域 牛奶冷甜点
广告口号 Lead a Müller life.
剧情简介 Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'.
哲学 The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking.
问题 As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth.
结果 The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
媒体类别 电视
长度
市场 英国
Soundtrack I’ve Got Life
制作公司
剪辑公司
创意总监
创意总监
广告公司制片
导演
制作公司制片
剪辑师
后期制作
制片
特效
文案
美术指导
音效设计公司
音效设计公司

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