Matthew Anderson
Chief Marketing Officer at Havas New York
New York, 美国
标题Strong Housewives
广告公司
广告战役 Strong Housewives - P&G
广告主 Procter & Gamble
品牌 Bounty
Posted12月 2002
产品 Kitchen Roll
行业领域 纸板、纸及铝箔制品
广告口号 Have You Tried It Wet Yet ?
哲学 The ‘Strong Housewives’ campaign has been used to advertise P&G’s paper towel brand Bounty since October 2001.
问题 This ad has been created by Euro RSCG, and the case has been entered by Publicis.
结果 This campaign successfully changed the way British consumers use paper towels, to the benefit of Bounty.
Today consumers use paper towels wet to clean and scrub away messes – something that was unthinkable prior to this advertising. Not only has the advertising paid back in the short term but it is also likely to contribute to longer term future sales growth.
媒体类别 影视
长度
市场 英国
创意总监
创意总监
Director of Planning
广告经理

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