Kevin Clarke
Typographer at Targetbase Claydon Heeley
London, 英国
标题Cops
广告公司
广告战役 Volkswagen British Campaigns
广告主 Volkswagen
品牌 Volkswagen
Posted11月 2003
产品 Polo
行业领域 小型车
广告口号 Small but tough. Polo
哲学 Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
问题 Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
结果 Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.

Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.

The work featured on this page is some of our most recent.
媒体类别 平面
市场 德国, 英国
创意总监
创意总监
美术指导
文案
文案
美术指导
Typographer
摄影师
创意总监
创意总监
创意总监
创意总监
美术指导
文案
客户经理
Worldwide Account Manager
客户经理
International Account Manager
客户企划
Planner International
广告经理
Head of Advertising International
广告经理
Coordination Advertising International

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