标题 | Cops |
广告公司 | DDB Berlin |
广告战役 | Volkswagen British Campaigns |
广告主 | Volkswagen |
品牌 | Volkswagen |
Posted | 11月 2003 |
产品 | Polo |
行业领域 | 小型车 |
广告口号 | Small but tough. Polo |
哲学 | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
问题 | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
结果 | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
媒体类别 | 平面 |
市场 | 德国, 英国 |
创意总监 | Jeremy Craigen |
创意总监 | Ewan Paterson |
美术指导 | Dylan Harrison |
文案 | Dylan Harrison |
文案 | Simon Veksner |
美术指导 | Nick Allsop |
Typographer | Kevin Clarke |
摄影师 | Paul Murphy |
创意总监 | Nick Allsop |
创意总监 | Simon Veskner |
创意总监 | Dylan Harrison |
创意总监 | Feargal Ballance |
美术指导 | Feargal Ballance |
文案 | Feargal Ballance |
客户经理 | Martyn Farmer |
Worldwide Account Manager | Martyn Farmer |
客户经理 | Jason Lusty |
International Account Manager | Jason Lusty |
客户企划 | Hannah Wren |
Planner International | José Luis Ramirez |
广告经理 | Martina Berg |
Head of Advertising International | Martina Berg |
广告经理 | Achim Glokowski |
Coordination Advertising International | Achim Glokowski |