New York Life Insurance Company - "Dominique Crenn Cooks Up Advice On Financial Growth"

Anomaly

Anomaly New York, 美国

11051

品牌: New York Life Insurance Company
国家: 美国

广告主: New York Life Insurance Company

标题	Dominique Crenn Cooks Up Advice On Financial Growth
广告公司	Anomaly
广告战役	Be Good at Life
广告主	New York Life Insurance Company
品牌	New York Life Insurance Company
Posted	3月 2017
行业领域	保险
剧情简介	Marina del Rey, CA-based production company Backyard director Kim Nguyen concocts a recipe for financial success with world-renowned chef Dominique Crenn in a new campaign for New York Life Insurance out of Anomaly, NY. Whether it’s in the kitchen or on the court with Basketball Hall of Famer Rick Barry, the ever-imaginative director delivers impeccably timed deadpan performances to weave in the success of the “World’s Best Female Chef” and The Top-5 Free Throw Shooter of all time to the benefits of having a policy with New York Life. The campaign features renowned French chef Dominique Crenn aligning her ever-rising Crenn souffle to the cash value of a New York Life whole life policy, casually continuing to garnish the larger-than-life dessert that knows no limits. The campaign also includes basketball star Rick Barry suavely paralleling the consistency of New York Life’s financial strength to his unorthodox, yet legendary, underhand free throws. With a string of successful shots, including a blindfolded shot, he demonstrates that similar to his free throws, life insurance “may not be sexy, but it works.” Nguyen recently collaborated with Anomaly for New York Life, debuting a new creative direction for the brand with a humorous spot starring comedian Demetri Martin.
媒体类别	电视
长度	30 seconds
制作公司	Backyard
摄影指导	Chris Soos
导演	Kim Nguyen
President/Partner	Blair Stribley
Managing Director/Partner	Chris Zander
执行制片	Kris Mathur
Head of Production	Emily Malito
Line Producer	Kevin Sharpton
剪辑公司	Arcade NY
剪辑师	Dave Anderson
执行制片	Sila Soyer