| 标题 | Dustbin |
| 广告公司 | adam&eveDDB |
| 广告战役 | Repackaging Goodness - Hovis |
| 广告主 | Rank Hovis McDougall Limited |
| 品牌 | Hovis |
| Posted | 6月 2002 |
| 产品 | Bread |
| 行业领域 | 饼干，面包，燕麦饼 |
| 广告口号 | Get something good inside. |
| 哲学 | This case demonstrates how the re-launch of Hovis resulted in massively increased profits. The re-launch included radical new advertising and packaging based on the core brand value of 'everyday goodness'. They drove demand to such and extent that Hovis was able to increase volume at the same time as increasing price - totally counterintuitive. Hovis was the fastest growing non-alcoholic grocery brand over the last year (+26%). And both the advertising and packaging paid for themselves and more. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Studio AKA |
| 创意总监 | John Webster |
| 广告经理 | Paula Moss |
| 创意总监 | Garrick Hamm |
| 客户企划 | Vicki Holgate |
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