|广告战役||The Plastic Oceans|
|哲学||8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.|
|媒体类别||Packaging, Branding & Design|
|Media Company||LADBible, London|
|Agency Producer||Greg Kates|
Asawin started his advertising journey in some of the world’s lea...
David (Dave) Roses is an eclectic and multi award—winning music c...
Adrian started at Saatchi and Saatchi before moving to BBH where...
I am a marketing leader with 20+ years experience helping Fortune...
I'm Felicitas, a creative activist with the love for sport, innov...
Alberto Lopes is Commercial Director and Partner of Vetor Zero si...
Advertising, New Business Development, Online Advertising, Market...