标题 | Currency |
广告公司 | AMV BBDO |
广告战役 | The Plastic Oceans |
广告主 | LADBible |
品牌 | LADBible |
首次发布日期 | 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets. |
媒体类别 | Packaging, Branding & Design |
Media Company | LADBible, London |
首席创意官 | Paul Brazier |
执行创意总监 | Alex Grieve |
执行创意总监 | Adrian Rossi |
创意总监 | Alex Grieve |
创意总监 | Adrian Rossi |
Creative | Michael Hughes |
Creative | Dalatando Almeida |
Agency Producer | Greg Kates |