Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, 英国
标题Flag
广告公司
广告战役 The Plastic Oceans
广告主 LADBible
品牌 LADBible
首次发布日期
行业领域 机构/公益组织/非盈利组织
哲学 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
媒体类别 Packaging, Branding & Design
Media Company
首席创意官
执行创意总监
执行创意总监
创意总监
创意总监
Creative
Creative
Agency Producer

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