LADBible - "Currency"

AMV BBDO

AMV BBDO London, 英国

4496

标题	Currency
广告公司	AMV BBDO
广告战役	The Plastic Oceans
广告主	LADBible
品牌	LADBible
首次发布日期	2018
行业领域	机构/公益组织/非盈利组织
哲学	8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
媒体类别	Packaging, Branding & Design
Media Company	LADBible, London
首席创意官	Paul Brazier
执行创意总监	Alex Grieve
执行创意总监	Adrian Rossi
创意总监	Alex Grieve
创意总监	Adrian Rossi
Creative	Michael Hughes
Creative	Dalatando Almeida
Agency Producer	Greg Kates