| 标题 | iVoice 2 |
| 广告公司 | AMV BBDO |
| 广告战役 | You're Not You When You're Hungry |
| 广告主 | Mars, Inc. |
| 品牌 | SNICKERS |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 糖果棒 |
| 剧情简介 | Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice. |
| 哲学 | Created by the brand's U.K. agency, Abbbot Mead Vickers BBDO, and production company MediaMonks, the Snickers iVoice site is designed to respond to whatever you type in -- for example, if you ask it what the weather's like, it responds "look out of the window." It's only after your fourth go that the tool reveals a picture of a Snickers bar and reveals: "OK, I'm way too hungry for this." The tool, optimized for the Google Chrome browser, is available on both desktop and mobile. To entice you, Snickers reveals it comes with a warning: don't ask it about Rockhopper penguins. (We tried; it's not nice). The brand has also launched a tool that turns statues and monuments into hungry versions of themselves on Google Streetview. The Statue of Liberty, Mount Rushmore and the Sphinx are among the iconic landmarks that are pictured on grumpygranite.com in unexpected poses: for example, Lady Liberty is seen texting and London's statue of Eros is pictured squirting a water pistol. |
| 媒体类别 | 网站 |
| 更多信息 | https://lookforyourown.info/ |
| 制作公司 | Media.Monks |
| 执行创意总监 | Adrian Rossi |
| 执行创意总监 | Alex Grieve |
| 文案 | Clark Edwards |
| 美术指导 | Thiago de Moraes |
| 广告公司制片 | Phillip Krafft |
| 广告公司制片 | Hannah Brown |
| 广告公司制片 | Rebecca Holt |
| Production Co. Producer | Yentl Bresseleers |
| Production Co. Producer | Wouter Smit |
| Art Production | Alison Duquette |
| Retouching | Mark Deamer |
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