Alex Grieve
Global & London CCO at BBH
London, 英国
标题1914
广告公司
广告战役 Christmas is for Sharing
广告主 Sainsbury's
品牌 Sainsbury's
Posted11月 2014
行业领域 百货公司、超市
问题



This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



Description

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.
An event that has become part of popular culture in the UK.
The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.
All profits went to the UK’s leading veterans’ charity, The Royal British Legion.
More than one million bars of chocolate were sold, raising over £500,000.
Proof that a Christmas ad can do more than just sell things.
It can also do good.



媒体类别 Web Film
长度
媒介公司
制作公司
剪辑公司
音乐
音效
制作公司
音频后期制作
后期制作
创意总监
创意总监
美术指导
执行创意总监
执行创意总监
广告公司制片
制作公司制片
导演
摄影指导
摄像师
剪辑师
音效
文案

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