| 标题 | Drowned |
| 广告公司 | BBH |
| 广告战役 | Giving Children Back Their Future - Barnado's Charity |
| 广告主 | Barnardo's |
| 品牌 | Barnardo's |
| Posted | 11月 2002 |
| 产品 | Charity |
| 行业领域 | 公共安全、保健及卫生 |
| 哲学 | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| 媒体类别 | 报纸 |
| 市场 | 英国 |
| 创意总监 | John O'Keefe |
| 创意团队 | Alex Grieve |
| 创意团队 | Adrian Rossi |
| 广告经理 | Andrew Nebel |
| 摄影师 | Nadav Kander |
| 战略企划 | Dan Goldstein |
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