Alex Grieve
Chief Creative officer (CCO) at AMV BBDO, London
London, 英国
标题Drowned
广告公司
广告战役 Giving Children Back Their Future - Barnado's Charity
广告主 Barnardo's
品牌 Barnardo's
Posted11月 2002
产品 Charity
行业领域 公共安全、保健及卫生
哲学 Giving Barnardo’s Back Its Future



This case documents how in just 2.5 years Barnardo’s transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charity’s relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.
媒体类别 报纸
市场 英国
创意总监
创意团队
创意团队
广告经理
摄影师
战略企划

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