| 标题 | BT Cellnet & Big Brother 2 |
| 广告公司 | PHD UK |
| 广告战役 | BT Cellnet & Big Brother 2 |
| 广告主 | British Telecom Cellnet |
| 品牌 | O2 |
| Posted | 11月 2002 |
| 行业领域 | 个人无线通讯 |
| 哲学 | How broadcast sponsorship became a business partnership and consumer brand experience BTCellnet's £4m sponsorship of Big Brother 2 communicated key brand messages and made the brand more familiar and relevant to the key 16-24 audiences. But Itit was a business partnership that went beyond broadcast sponsorship - and the brand's involvement madeand made a TV show into a 24/7 experience that consumers could participate in via their mobile phones. This generated incremental revenue for BTCellnet of £880,000, as well as over £10m media value from TV, and incalculable PR value from BTCellnet-branded editorial. |
| 媒体类别 | 赞助 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Tom Tagholm |
| 美术指导 | Tom Tagholm |
| 文案 | Tom Tagholm |
| 导演 | Rob Coolan |
| 广告经理 | Tim Sutton |
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