John Jessup
Creative at Creative Johnny
London, 英国
标题Real Fruit Winder - Strawberry
广告公司
广告战役 Kellogg's Real Fruit Winder
广告主 Kellogg Company
品牌 Kellogg's
Posted11月 2002
产品 Real Fruit Winder
行业领域 谷物早餐
哲学 Unwinding the Effects of an Integrated Campaign



The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms.

The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year.
媒体类别 电视
长度
市场 英国
创意总监
创意总监
美术指导
美术指导
文案
文案
导演
广告经理

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started