标题 | Real Fruit Winder - Orange |
广告公司 | Leo Burnett |
广告战役 | Kellogg's Real Fruit Winder |
广告主 | Kellogg's |
品牌 | Kellogg's |
Posted | 11月 2002 |
产品 | Real Fruit Winder |
行业领域 | 谷物早餐 |
哲学 | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | John Jessup |
创意总监 | Rob Gill |
美术指导 | John Jessup |
美术指导 | Steve Williams |
文案 | Rob Gill |
文案 | Steve Williams |
导演 | Geoffrey de Crecy |
广告经理 | E.H.L. Christie |