Michael Reissinger
chief, creative & director, partner at DELI Creative Collective
Hamburg, 德国
标题No jobs for cocks (uncensored)
广告公司
广告战役 No jobs for cocks
广告主 Oh You Women
品牌 Oh You Women
首次发布日期 2018 / 6
行业领域 人权
剧情简介 According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.Our cheeky campaign delivers a brutally honest and simple truth: male genitals are of no use to men in their jobs, except getting them a bigger pay cheque. So why should women get paid less, just for not having a penis? We have created a whimsical song and a quirky music video in stark contrast to the seriousness of the matter.The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended.
媒体类别 Music Video
长度
制作公司
导演
音乐 2WEI Music
创意总监
创意总监
创意总监
文案
文案
美术指导
导演
制作公司制片
广告公司制片
执行创意总监
Managing Director
项目经理
项目经理
Art Buyer
Motion Graphic
Motion Graphic
Motion Graphic
Motion Graphic
Motion Graphic
Motion Graphic
音效制作 2WEI Music
音乐制作人
音乐制作人
广告经理
广告经理
广告经理
广告经理

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