标题 | Varicose Routes-Print2 |
Brief | Yandex maps are designed for walkers. And since varicose veins can be caused by a sedentary lifestyle, it presented neat opportunity for a visual pun. |
广告公司 | Independent |
广告战役 | Drive less, walk more |
广告主 | Yandex |
品牌 | Yandex |
Posted | 11月 2019 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | İstanbul has emerged as the second most congested city in the world. Drivers has lost an average of 157 hours (6.5 days) in peak rush hour periods in 2018. On the other hand, around 25% of adults have varicose veins in whole world. With this campaign we would like people to walk rather than driving since exercise increases the blood circulation and prevents varicose vein problems. |
媒体类别 | 平面 |
文案 | Oğuzhan Polat |
美术指导 | Ali Yigit Gümüs |
创意组长 | Ali Yigit Gümüs |
创意总监 | Tolga Akyüz |
Creative Chairman | Karpat Polat |