| 标题 | Adventure |
| 广告公司 | McKinney |
| 广告战役 | Color Chips - S-W |
| 广告主 | The Sherwin-Williams Company |
| 品牌 | Sherwin-Williams |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
| 广告口号 | Where will color take you? |
| 剧情简介 | Before starting a painting project, people scrutinize the colors printed on narrow paper strips called color chips. To show the world that Sherwin-Williams understands the emotional power of that moment, they commandeered this universal paint color icon. In the "Color Chips" campaign, beautiful new worlds of color are shown in TV, print, cinema and online. We also built a browser-based app called Chip It! that creates a ChipCard using any online photo and its 10 most prominent Sherwin-Williams colors. It all got people talking about Sherwin-Williams’ advertising for the first time in 145 years and has won six awards, including two Effies and a MIXX Best in Show. |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | mckinney.com |
| 首席创意官 | Jonathan Cude |
| 集团创意总监 | Ellen Steinberg |
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