David Sullivan
Writer at 72andSunny
El Segundo, 美国
标题Rush Hour
广告公司
广告战役 BBC One Refreshment
广告主 BBC
品牌 BBC One
首次发布日期 2002 / 5
行业领域 电视、广播节目与电视台、电台
广告口号 The One
剧情简介 The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One.
哲学 Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion.
问题 With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first.
媒体类别 电视
长度
市场 英国
制作公司
创意总监
美术指导
文案
导演
广告公司制片
剪辑师
剪辑公司
制片
灯光主管/照明
音乐作曲家
音效设计公司
音效设计公司
音效设计公司
音效设计公司
Account Handler
Marketing Manager
制作公司

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