| 标题 | Wait on the Square |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | NBA Draft - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 6月 2007 |
| 产品 | NBA Live '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | How Does It Feel? |
| 剧情简介 | After watching young protégé Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting. |
| 问题 | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Marc D'Avignon |
| 美术指导 | Jayanta Jenkins |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 制片 | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| 执行制片 | Jelly Helm |
| 执行制片 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | MJZ |
| 音效设计公司 | Amber Music |
| 音乐公司 | Amber Music |
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