Peter Kay
演员/名人 at RKCR/Y&R
London, 英国
标题Diving
广告公司
广告战役 No Nonsense - John Smith's
广告主 Scottish Courage
品牌 John Smith's
Posted9月 2002
行业领域 啤酒,苹果酒
剧情简介 An Olympic diving competition is taking place when a rather large, Peter Kay stuns the audience with a no nonsense cannon ball off of the high board.
哲学 The convention of the category was for different beers to talk to their different attributes - smooth, bitter, etc. John Smith's and TBWA\London decided to focus on its northern heritage and the 'no nonsense' attitude it represents.
问题 John Smith's sales were in decline and affinity for the brand itself was all but eroded. John Smith's needed to re-establish itself as a King of Ales.
结果 The result was an increase of 14.7% market share, the campaign generated over £1 million worth of publicity, and became the brand leader in consolidated trade. John Smith's was also named Campaign magazine's 'Campaign of the Year' in 2002.
媒体类别 电视
长度
市场 英国
制作公司
导演
演员/名人
文案
美术指导
创意总监
创意总监
制片
布景设计师
广告公司制片
灯光主管/照明
音效设计公司
Account Handler
Account Handler
Account Handler
Brand Manager
Brand Director
客户经理
客户经理
客户经理
剪辑师

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