| 标题 | ReArranged |
| Brief | When celebrated conductor Sir Simon Rattle left the Berlin Philharmonic in 2018, the orchestra faced an unprecedented season with no chief conductor. To reassure the audience that this would not cause disorder or dissonance, the orchestra's home became the stage for a powerful artistic intervention. Its equipment was rearranged into bold sculptures that became the basis for an exhibition and a campaign. |
| 广告公司 |
Scholz & Friends Berlin GmbH
|
| 广告战役 |
ReArranged
|
| 广告主 |
Berliner Philharmoniker
|
| 品牌 |
Berlin Philharmonic
|
| Posted | 11月 2019 |
| 行业领域 | 文化、休闲及体育
|
| 剧情简介 | For the season with no chief conductor, we provide a powerful artistic metaphor of a new creative hierarchy: by rearranging the orchestra’s equipment into bold sculptures. |
| 问题
| In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? |
| 媒体类别 |
案例研究
|
| 首席创意官 |
Matthias Spaetgens
|
| 执行创意总监 |
Oliver Handlos
|
| 执行创意总监 |
Robert Krause
|
| 创意总监 |
Philipp Weber
|
| 美术指导 |
Philipp Weber
|
| 美术指导 |
Patrick Pichler
|
| 文案 |
Felix John
|
| Photograph |
Heribert Schindler
|
| 客户经理 |
Yvonne Haupt
|