| 标题 | The tampon book: a book against tax discrimination |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | The tampon book: a book against tax discrimination |
| 广告主 | The Female Company |
| 品牌 | The Female Company |
| 首次发布日期 | 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In Germany tampons were taxed at the same rate as luxury goods: 19%. Tampons - a luxury? To raise awareness of this absurdity, tampons were packaged in books, which are sold a the lower rate of 7%. But The Tampon Book is much more than smart packaging that hacked the German tax system. It contains 45 pages of bold illustrations and empowering stories about menstruation, taboos and feminism. It provoked a petition that eventually led to a change in the way tampons are taxed. |
| 哲学 | Our organic tampons have nothing to hide, so why conceal them in a book? We do this to protest against the unfair and sexist taxation on tampons, sanitary pads and other feminine hygiene products. In Germany, these are still considered “luxury goods” and therefore taxed with the top value added tax rate of 19 percent. Meanwhile, actual luxury products such as flowers, truffles or oil paintings are considered daily necessities and earn the reduced rate of only 7 percent. Is this crazy? Yes indeed! Luckily, we’ve found a loophole. Books are also taxed with 7 percent.That’s why our tampons now come as a book, or rather inside a book. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Matthias Spaetgens |
| 执行创意总监 | Oliver Handlos |
| 执行创意总监 | Robert Krause |
| 创意总监 | Malik Benamara |
| 创意总监 | Max Marohn |
| 文案 | Sebastian Stelzer |
| 文案 | Ilona Hartmann |
| Graphic Artist | Natalie Krzyz |
| 摄影师 | Cedric Soltani |
| 插图画家 | Ana Curbelo |
| Account Management | Sarah Dahm |